Solutions for a sustainable future
ADVISORY & HOLDING COMPANY
Mora Associates advises clients and develops projects for own account
Tech and energy transition
Mora Associates is a holding company, advisory and project management firm with experience in energy transition, electric mobility, tech and artificial intelligence
Areas of expertise
Clean power generation
wind, solar, geothermal, biomass
Energy storage
batteries, stationary storage solutions, grid integration
Electric mobility
Charging solutions for electric vehicles
Sustainable development strategies
Energy efficiency, carbon capture and removal
Artificial intelligence
Development of AI-enabled processes
Our actions
We work with clients to develop innovative projects that serve the future, be it on energy transition or artificial intelligence
Innovation
We team up with partners to create new business models, launch innovative projects and set up new ventures
Advisory
We advise companies in establishing innovative strategies around new technologies and new business models
Consulting
We offer consulting services on private equity and venture capital transactions by identifying acquisition targets, reviewing business plans and identifying new projects
Our own projects
We have been carrying out entrepreneurial projects for nearly 20 years in the field of electric mobility, renewable energy, tech and artificial intelligence
A few milestones over the years
2006
Arnaud Mora establishes Mora Associates Ltd in London
2007
Mora Associates assists cleantech projects for combined heat and power
2008
Mora Associates advises a major European utility in developing deep geothermal projects
2009
Mora Associates develops wind parks in Brazil in partnership with a major public works company
2010
Mora Associates creates Freshmile as both an electric mobility operator and a virtual power plant
2011
Freshmile secures funding to demonstrate the feasibility of aggregating fleets of EV batteries
2013
Freshmile takes part in Alpstore, a research project on distributed energy storage funded by the European Union and launched in 7 European countries with 19 partners
2014
Freshmile develops software to operate charging stations and pioneers QR-Code payment for EV drivers
2015
Freshmile launches operations and services for both public and private charging station owners
2016
Freshmile secures the investment from Groupe Caisse des Dépôts in its Series A funding round
2017
Freshmile becomes the leading charging point operator in France
2019
Freshmile consistently delivers 100% year-on-year growth
2021
Rexel (Euronext: RXL) acquires 100% of Freshmile from Mora Associates and Caisse des Dépôts after a successful sales process
2023
Mora Associates’s holding arm invest in the seed round of RDS, a medtech startup company specialised in remote patient monitoring
Freshmile in figures
Mora Associates created and managed Freshmile, starting from scratch to become a leading player on the EV charging scene
100% growth year-on-year, successfully doubling the turnover each year
Developing software and operational processes able to handle x1,000 in daily activity
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