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Solutions for a sustainable future

ADVISORY & HOLDING COMPANY

Mora Associates advises clients and develops projects for own account

01

Tech and energy transition

Mora Associates is a holding company, advisory and project management firm with experience in energy transition, electric mobility, tech and artificial intelligence

WE ARE EXPERTS

Areas of expertise

Clean power generation

wind, solar, geothermal, biomass

Energy storage

batteries, stationary storage solutions, grid integration

Electric mobility

Charging solutions for electric vehicles

Sustainable development strategies

Energy efficiency, carbon capture and removal

Artificial intelligence

Development of AI-enabled processes

02

Our actions

We work with clients to develop innovative projects that serve the future, be it on energy transition or artificial intelligence

New business models

Innovation

We team up with partners to create new business models, launch innovative projects and set up new ventures

Setting strategies

Advisory

We advise companies in establishing innovative strategies around new technologies and new business models

New opportunities

Consulting

We offer consulting services on private equity and venture capital transactions by identifying acquisition targets, reviewing business plans and identifying new projects

Our projects
03

Our own projects

We have been carrying out entrepreneurial projects for nearly 20 years in the field of electric mobility, renewable energy, tech and artificial intelligence

OUR STORY

A few milestones over the years

2006

Arnaud Mora establishes Mora Associates Ltd in London

2007

Mora Associates assists cleantech projects for combined heat and power

2008

Mora Associates advises a major European utility in developing deep geothermal projects

2009

Mora Associates develops wind parks in Brazil in partnership with a major public works company

2010

Mora Associates creates Freshmile as both an electric mobility operator and a virtual power plant

2011

Freshmile secures funding to demonstrate the feasibility of aggregating fleets of EV batteries

2013

Freshmile takes part in Alpstore, a research project on distributed energy storage funded by the European Union and launched in 7 European countries with 19 partners

2014

Freshmile develops software to operate charging stations and pioneers QR-Code payment for EV drivers

2015

Freshmile launches operations and services for both public and private charging station owners

2016

Freshmile secures the investment from Groupe Caisse des Dépôts in its Series A funding round

2017

Freshmile becomes the leading charging point operator in France

2019

Freshmile consistently delivers 100% year-on-year growth

2021

Rexel (Euronext: RXL) acquires 100% of Freshmile from Mora Associates and Caisse des Dépôts after a successful sales process

2023

Mora Associates’s holding arm invest in the seed round of RDS, a medtech startup company specialised in remote patient monitoring

04

Freshmile in figures

Mora Associates created and managed Freshmile, starting from scratch to become a leading player on the EV charging scene

growth 2016 - 2022 +100%
100% growth year-on-year, successfully doubling the turnover each year
activity 2016-2022 x1,000
Developing software and operational processes able to handle x1,000 in daily activity
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    Address

    Offices

    France

    Mora Associates SAS 8 rue Erckmann-Chatrian 67000 Strasbourg France

    Hong Kong

    Mora Associates (HK) Ltd Beverly House 93/107 Lockhart Road Wanchai, Hong Kong